THE IMPORTANCE OF TOURISM SERVICE QUALITY

Abstract

The most important services in the tourism industry include transportation,
hospitality services, culture, adventure, food, beverages, banks, insurance, and security. These
services play a crucial role in the development of the tourism industry and contribute significantly
to the economy. Additionally, the provision of word-of-mouth information through community
based websites has revolutionized the industry, with user-generated reviews and recommendations
sites having a substantial influence on travelers' choices of hotels, restaurants, and sights . The
expansion of the tourism industry also influences related industries such as advertising, aviation,
passenger transport, hotels, catering, amusement parks, and merchandise retail . Overall, these
services contribute to the economic growth, employment opportunities, and foreign exchange
earnings of countries involved in the tourism sector.